Bovril Greek Vintage Ad from 1962 Wood Sign
In 1870, in the Franco-Prussian War, Napoleon III ordered one million cans of beef to feed his troops. The task of providing all this beef went to a Scotsman living in Canada named John Lawson Johnston. Large quantities of beef were available across the British Dominions and South America, but its transport and storage were problematic. Therefore, Johnston created a product known as 'Johnston's Fluid Beef', later called Bovril, to meet the needs of Napoleon III. By 1888, over 3,000 UK public houses, grocers and dispensing chemists were selling Bovril. In 1889, the Bovril Company was formed
This is an ad for the product that was published in a greek magazine in 1962. It is printed on sturdy, durable wood that is guaranteed to stand out wherever you decide to place it,
*Each sign is handcrafted individually, so keep in mind that the final result may vary slightly.
To be technical...
- Size: 29x36cm
- Thickness: 7mm
- Material: Recycled Wood (MDF)